Etsom·ni·a (/etˈsämnēə/), noun, 1. a sleep disorder caused by obsessive Etsy browsing. 2. The surprising arrival of weird handmade merchandise ordered when one is only half conscious. (True story.) 3. An excuse for me to be an obnoxious, snarky New Yorker once in a while.

Very cool lips pillow above by BesiDesign

For the first Etsomnia of 2023, I thought it fitting to explore the Etsy offerings featuring the Pantone color of the year, Viva Magenta. It’s a color I have widely ignored, but I truly do like it. Here’s their (fruity) description of the shade:

“An unconventional shade for an unconventional time: a new vision. Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength. Tapping into the experimental spirit of Viva Magenta, Pantone explores the dynamic between Aritficial Intelligence and human creativity to create “The Magentaverse.”

– Pantone on Instagram

I did try to find less wonderful options in magenta, but I pretty much struck out. That’s really saying something! There were home decor items aplenty ranging from the artful pop of color to a full-on commitment to the bit. I found clothing items in both the practical and impractical categories. Beautiful jewels, interesting decor, cute accessories, and some, you know, other stuff as well.

For more Etsy fun, check out all my Etsomnia™ posts!