What if you spent every day looking for One Beautiful Thing?

Third Rooster


Treti Pivni

The Ukranian stylist/photography workshop known as Treti Pivni (translation: Third Rooster) are bringing back one of their homeland’s more visually striking traditions by giving it a new meaning. Traditionally, the headdresses, known as vinok, were worn by young, unmarried women as a sign of their purity and eligibility for marriage. In fact, in pre-Christian times, the headdresses were thought to protect innocent girls from evil spirits.

Since the 2014 Ukrainian Revolution, there has been an understandable surge in national pride. In response to their country’s mounting troubles with Russia, Treti Pivni have repurposed the headdresses to serve as a sign of peace and hope and unity.

I think we are coming back to floral themes because fashion is starting to react on wars that we are having around the globe. We need some tenderness.“ -Nadiia Shapoval to Vogue Magazine

The project is also intended to share some of their Ukranian culture with the wider world. At a time when we could all use a little beauty and comfort in our lives, the project seems especially well timed. Check them out on Instagram and Facebook!

All images property of Treti Pivni.

Author: Donna from MyOBT

I have committed to spending part of every day looking for at least one beautiful thing, and sharing what I find with you lovelies!

12 thoughts on “Third Rooster

  1. Interesting culture but beautiful

    Liked by 1 person

  2. I would have given this ten points if that was possible. Before the internet, the average US Citizen knew very little about the rest of the world. National Geo was about it. Today, I love learning new things about the rest of the world. So, this was a high point for me. Thanks for finding it. There are some that I don’t want near me but learning about the foods of the rest of the world are also of great interest.

    Liked by 1 person

  3. These headdresses are amazing and the photographs are beautiful. I have known quite a few Ukrainian people throughout my life so have passing familiarity with some of the traditional clothes worn. I have never seen headdresses quite this large and elaborate before though.

    Liked by 1 person

  4. Lovely, and the models make wearing one of those headdresses look easy.

    Liked by 1 person

  5. Beautiful people and beautiful custom!

    Liked by 1 person

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