What if you spent every day looking for One Beautiful Thing?




blockSo you by now know how much I love free stuff, right? Well wait until you get a load of this!

Alamo Drafthouse, the U.S. cinema chain famous for serving beer in its theaters, may have been sampling their own wares. The company  just announced they were opening a brick-and-mortar store  right out of the 1980s: a video rental store. Take that twenty-teens! And the store’s business model is where the beer may have kicked in. All 75,000 videos will rent for free. No, I don’t know how they will stay open, but no one knows how so many Blockbusters stayed in business for all those years. It’s one of the great mysteries of the universe!

The stores will be called Video Vortex, and the first store is planned to open in Raleigh, North Carolina, later this year. They plan on carrying both classics and more recent releases. At first glance, the business model seems nuts, but AD has proven that they know what they’re doing. The video stores will have VCRs (!) and Blu-ray players available for rent, and they will also sell growlers from 40-plus local beers makers, snacks, board games, memorabilia, and other crap. You know, all the stuff we never bought from Blockbuster. Plus beer.

Hey, who knows. It might be amazing. I could see it working on the hipsters in Brooklyn and the Lower East Side. Stay tuned!


Author: Donna from MyOBT

I have committed to spending part of every day looking for at least one beautiful thing, and sharing what I find with you lovelies!

22 thoughts on “Block-Busted

  1. wow – let’s see how it unfolds “)

    Liked by 1 person

  2. That’s insane – how can that work? I love free stuff too 🙂

    Liked by 1 person

  3. I remember them .they must have stored all those videos just waiting for the chance to jump. lol

    Liked by 1 person

  4. Ahhh this stirs up SO much nostalgia. I admit I miss the days where we would as a treat and go rent a movie. ❤

    Liked by 1 person

  5. Very intriguing! I live in Charlotte, NC but if I’m ever in the Raleigh area I will have to check this out… even if it’s just out of nostalgia!

    Liked by 1 person

  6. I so hope this works!! Though I do have doubts, what with Netflix & Video on demand… I think it would have the best chance if it would stock esoteric titles (alongside the usual ones). I for one miss video stores!!

    Liked by 1 person

  7. What an absolutely crazy business plan! I hope they can make it successful somehow because I have to love non-conformists.

    Liked by 1 person

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