Amidst much anticipation, the folks at Pantone have declared the 2024 color of the year to be… Peach Fuzz. Ugh. Though 2023’s Pantone color of the year, Viva Magenta, wasn’t a shade I would have chosen, I found lots to love about it. However, I seriously doubt this year’s color is going to win me over. Peach? Really?

Pantone describes it as a “velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul,” but I describe it as “the color of my formica kitchen counters in 1987.” It also reminds me of that terrible crayon that came in the Crayola 64 pack in the early 1960s, which bore the unfortunate name of “flesh.” Who thought that was a good idea?

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.”

– Leatrice Eisenman, Executive Director, Pantone Color Institute

I would love to hear what you think of the shade. In the meantime, below are the images Pantone released to illustrate the year’s color. They’re pretty pictures, but I’d prefer them in almost any other color.