Barbie has received a lot of criticism over the years. She’s too perfect, her measurements are impossible to live up to, her professional aspirations are lacking, she’s sending the wrong message to little girls. We’ve all heard the complaints. But twin parody Instagram and Twitter accounts are not only making very smart fun of social media, they’re also showing that this Plastic Princess is in on the joke. This is the deliberately perfect world of Socality Barbie. Sure, Socality Barbie is perfect, but she’s also a perfect illustration of what’s wrong with what social media has become. Everything feels staged, artificial, entirely on the surface. But if you look around Instagram, you’ll realize that Barbie isn’t the only one guilty of this level of artifice.
As great as the pictures are (and they really are wonderful) it’s the captions that are killing me. They’re exactly the kind of noxious hipster, cooler-than-thou, believer-for-show, platitude-spewing bullshit that’s all over social media. They are perfect in their over-the-top vapidity and vanilla-ness. The endless hashtags are something to behold as well, but you’ll have to go to Instagram for those. It’s all very meta, but it’s truly hilarious in a beautifully subtle way.
The artist behind the curtain is a female wedding photographer in Portland, Oregon, who wishes to remain anonymous. I think she’s nuts, because there’s definitely at least one book in here. Maybe a series. She has, nonetheless, been interviewed a time or two:
“People were all taking the same pictures in the same places and using the same captions,” she says. “I couldn’t tell any of their pictures apart so I thought, ‘What better way to make my point than with a mass-produced doll?’”

The human spirit needs places where nature has not been rearranged by the hand of man. @SocalityBarbie

Don’t shine so that others can see you. Shine so that through you, others can see him @SocalityBarbie

We took a break from technology this morning. It was only for like 10 minutes but it was exactly what we needed. @SocalityBarbie

Having coffee with this gem 💎 . Can I just say how amazing this girl is?! She keeps me grounded and inspires me to live my best authentic life. So glad we are in community together. I just wish she didn’t live all the way in LA. @SocalityBarbie

How to Live Authentic: Chapter 3. How to wear a blanket. Weather you’re on a mountain top or in the middle of the desert chapter 3 will tell you how to wear your @sackclothxashes & @pendletonwm blanket the authentic way. @SocalityBarbie

So bummed my @sackclothxashes blanket didn’t fit in my suitcase. I could have really used it on this cool San Diego morning. I think…I’ve never actually tried using it for warmth before, just art. @SocalityBarbie

I love this community so much! I know many of you don’t live anywhere near me but I feel like we can truly do life together anyway. @SocalityBarbie
September 19, 2015 at 8:00 am
Bliss. I so identify with Socality Barbie.
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September 19, 2015 at 12:12 pm
Too funny.
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September 19, 2015 at 10:20 am
Fantastic. The satire is very sharply spot on.
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September 19, 2015 at 12:14 pm
It really is. I Can’t get over the blogger remaining anonymous. I’d be shouting it from the rooftops!
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September 19, 2015 at 11:30 am
Ha Ha1 This is hilarious!
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September 19, 2015 at 12:10 pm
I thought so, too!
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September 19, 2015 at 3:40 pm
So perfect…I agree about the anonymity. I wouldn’t be able to keep some genius to myself! 😉
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September 19, 2015 at 6:55 pm
I’d walk around in a sandwich board with the URL on it.
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September 19, 2015 at 4:35 pm
Absolutely priceless. I love the technology break and the 3 minute hike….
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September 19, 2015 at 6:56 pm
They are hilarious. Those were my faves, too!
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September 19, 2015 at 7:47 pm
That 3 minute hike was so worth it.
Pure zen. Pure vapid. Pure awesome.
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September 19, 2015 at 8:34 pm
Agreed. When I came across it, I felt like I’d struck gold.
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September 19, 2015 at 7:58 pm
Ahh, the hipster Barbie is adorable. I wish I had thought of it and I would not keep it to myself!
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September 19, 2015 at 8:34 pm
Me, too!
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