As is happening in bookstores across the world these days, the employees of the 121-year-old Mollat bookstore in the Bordeaux region of France have a lot of down time. Rather than bemoaning what technology has done to their industry, these very clever folks decided to play with the internet rather than cursing it.
Their very popular Instagram series, Bookface, is the result of hours of free time, a great eye, and some very creative employees. The trompe l’oeil portraits have the dual effect of bringing people to the shop and interesting people in the books they feature. Smart!
All image property of Librairie Mollat.