-Nino Genua
3/24/19: One of my favorite people to follow on social media is Mayim Bialik. Her online presence is intelligent and thoughful and positive. This week, I spotted something on her feed I just had to share.
This is the #RadicalBeautyProject, which seeks to expand the standards of beauty and to help people see models with Down Syndrome as beautiful. It’s a wonderful collaboration of Zebedee Model Management and more than forty photographers around the world. According to the project, people with Down Syndrome are regularly discounted and all but ignored in the worlds of art and fashion. This lack of representation is likely due to misinformation and fear associated with working with models that are “special.” Debunking the myths about the syndrome and showing the models in a favorable, fashionable light is the project’s mission.
“Radical Beauty is about challenging opinions and understandings of beauty in contemporary culture. It is a fashion and art photography project blurring boundaries between disciplines, and working to provide an alternative vision for beauty today.”
-Radical Beauty Mission Statement
Now in its third year, the project is getting results. Since the start of #RadicalBeautyProject, Zebedee Management’s Down Syndrome models have been hired by Vogue, London Fashion Week, Mercedes Benz, and Benefit cosmetics, to name a few.
You can follow Vais’s #RadicalBeautyProject on the project website and Instagram, and you can check out all of Zebedee Management’s diverse models on their website. And I recommend you subscribe to Mayim Bialik on social media. She’s a wonder!
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