Q. What do you get when you combine the following:
- 1840 ping pong balls
- 1650 basic household mousetraps
- Very committed geniuses
- An Herculean amount of patience
- An extremely large budget
- Loads of caffeine
A. You get a chain reaction of epic proportions.
Pepsi Max commissioned London-based art directors and filmmakers HarrimanSteel to “Create something unbelievable” to celebrate 2015. They certainly did meet the challenge, and it’s all in-camera effects. No special effect were added.
“The old adage of never work with animals and children should be extended to mouse traps and ping-pong balls.” -Julian Harriman-Dickinson
If this is any indication, it’s going to be a great year!
And you had to know I was going to hunt around until I found the making-of video, right?