Q. What do you get when you combine the following:
- 1840 ping pong balls
- 1650 basic household mousetraps
- Smoke
- Mirrors
- Very committed geniuses
- An Herculean amount of patience
- An extremely large budget
- Loads of caffeine
A. You get a chain reaction of epic proportions.
Pepsi Max commissioned London-based art directors and filmmakers HarrimanSteel to “Create something unbelievable” to celebrate 2015. They certainly did meet the challenge, and it’s all in-camera effects. No special effect were added.
“The old adage of never work with animals and children should be extended to mouse traps and ping-pong balls.” -Julian Harriman-Dickinson
If this is any indication, it’s going to be a great year!
And you had to know I was going to hunt around until I found the making-of video, right?


January 17, 2015 at 8:35 am
The only problem wit this is, once I start watching this, I start looking for other chain reactions and those machines that start with a rolling ball and do all kinds of things… and then it’s a few hours later.
Thanks for sharing.
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January 17, 2015 at 11:48 am
The very same thing happened to me!
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January 17, 2015 at 6:23 pm
hello donna its dennis the vizsla dog hay i hope no fingers wer harmd in the mayking of this dokyoomentary!!! ha ha ok bye
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January 17, 2015 at 7:23 pm
awesome! I saw lots of domino challenges but never something like this. What a great idea. Thank you so much, Donna.
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January 17, 2015 at 8:26 pm
So glad you liked it! It made me want to buy lots of mousetraps and ping pong balls.
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January 17, 2015 at 9:45 pm
Very cool!
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January 17, 2015 at 10:25 pm
Isn’t it? Glad you enjoyed it!
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