I held off on writing about this technology because it seemed too good to be true. I assumed it was an April Fools Day prank, but three plus weeks later, Foreo is still keeping a straight face and even giving interviews, so I think it’s safe to assume it’s real.
“The makeup is applied in three steps, using 2,000 very fine nozzles which are able to simultaneously adjust with an accuracy of 40 microns. The first step is a primer which ensures long-lasting coverage as well as protection from UV rays via its SPF formula. The next layer is a foundation which provides highlighting and contouring to the wearer’s face. The final 3D printed layer is high-impact color for the cheeks, lips, and eyes.”
Using their app, you first choose a look. You can either select from hundreds already available or you can upload a photo from the internet. If you still can’t find anything you like, you can instead choose the “uniquely you” setting, and the system will design something perfectly suited to you. Then you just stick your face in the thingie (not a technical term) and presto-chango, 30 seconds later, your war paint of choice has been flawlessly applied to the front of your head.
They are currently available by invitation only. How infuriating is that? It’s okay, though. I imagine the first few versions will be insanely expensive, but I promise you that one of these things is in my future. Think of how much later you (I) could sleep! Of course, I am also enjoying contemplating the hilarity that could ensue should it malfunction. At least it will make it much easier to answer our video phones: