Stupid Pandora. I’m mostly unimpressed with their jewelry, and I find their stores at once uninteresting and insufferably smug. A very funny blog I read, imissyouwhenyoublink, wrote a brilliant post about the jewelry brand’s most recent Mother’s Day commercial.
“In a “small experiment of women’s uniqueness,” Pandora jewelry has launched a new ad showing that children presented with a lineup of white women in black leggings can identify the white women in black leggings who belong to them even WITHOUT SEEING THE WHITE WOMEN IN BLACK LEGGINGS.” -Excerpt from “Are You My Mother?” by imissyouwhenyoublink
The commentary was hilarious, and absolutely called Pandora out on their bullshit. Believing myself to be above it all, both fore-warned and fore-armed, I watched the commercial. “Ha, ha!” thought I. “This will not give me feels. I am too smart for that! I see right through you, Pandora! Do your worst!”
Then the unthinkable happened. Feels. Smallish ones, but still. Feels, and a definite dampening about the eyes. I found myself wondering if my daughters (31 and 25) could find me if they were blindfolded with a lineup of women. They’d probably just choose the one who smelled most like vodka and guilty cake. Or maybe they’d listen for the one who was muttering jokes under her breath.
Never mind. This train of thought is depressing me. Damn. More feels. Stupid Mother’s Day. Stupid Pandora. Stupid me.
May 9, 2015 at 7:14 am
I sniffed a bit watching that as well 🙂
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May 9, 2015 at 9:40 am
Bastards
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May 9, 2015 at 9:37 am
It was sweet to see the children’s relief at finding MOM. At that age, I could have identified my Mom with a hug. How comfortable I was with my head against her tummy, we just fit.
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May 9, 2015 at 9:41 am
That’s lovely!
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May 9, 2015 at 10:01 am
This commercial got me and the Budweiser one with the guy who doesn’t come home after a night of drinking got me, too. The next morning he pops in the door and his cute dog is so grateful to see him. Although the first time I watched that commercial I thought, 15 hours later and nothing is torn up or pissed on, I don’t believe it.
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May 9, 2015 at 2:23 pm
That’s a very good point. Any dog worth his salt would have wrecked the joint.
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May 9, 2015 at 10:56 am
Haven’t seen this one, yet. Beautiful! It’s powerful tear-jerking, isn’t it. Neuro-marketing at work. 😎 I’m not a softie.
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May 9, 2015 at 2:23 pm
I’m normally not, either. Grrr.
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May 9, 2015 at 1:50 pm
Very cute and made me a little nostalgic. But hey, let’s not get carried away!
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May 9, 2015 at 2:25 pm
Right. So how about them [insert name of sporting club here]!
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May 9, 2015 at 10:18 pm
Aww. Hugs, my friend. I hate being had by commercialism panderers and am particularly vulnerable to the feels right now so I am not going to watch that cursed video!
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May 9, 2015 at 10:19 pm
Commercialist not ism. I’m blaming that typographical hiccup on Pandora too. 😉
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May 9, 2015 at 11:00 pm
I’m sure it’s their fault.
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May 9, 2015 at 10:58 pm
Good! Save yourself!
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May 9, 2015 at 10:58 pm
And happy Mother’s Day!
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May 9, 2015 at 11:54 pm
Thank you. A very Happy Mother’s Day to you as well!
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May 11, 2015 at 11:41 am
Guilty cake. You are brilliant. Happy Mother’s Day.
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May 11, 2015 at 11:46 am
Thank you, sweetie! To you, too.
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May 12, 2015 at 1:43 am
I must be made out of ice, but that commercial did nothing but make me angry for the pressure put on those little kids by manipulative advertising people. And yes, white women and so much blond hair! You got it right when you used the term “smug.” I need to go find some chocolate.
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May 12, 2015 at 8:47 am
Chocolate for everyone!
Sometimes (when I’m hormonal), I over empathize. I imagined myself in the place of the mothers. I would have been terrified that my child wouldn’t know me. I would have been convinced it represented some kind of parenting fail. And the relief if the little bugger actually found me would have washed over me like a flood.
You’re right. Chocolate, stat.
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