Andrew Margetson’s beautiful short dance film, NELA, recently won the short film competition at Flatlands Dance Film Festival, which is how I first came across his work. Margetson is an interesting guy. He’s a multi award-winning director whose signature style incorporates music, choreography and movement.
“At university I had turned to film studies after realizing that watching Dirty Harry in the library counted as work.”– Andy Margetson in a 2005 interview with The Guardian
Though he started working in drama and documentaries, he’s now focused mainly on commercial work, and he’s made an amazing career out of it. Big-name clients know that when they want a happy, bouncy, memorable commercial, they call the Dance Guy. Magretson’s advertising clients include Coca Cola, Canon Cameras, Nintendo, Timberland, and the BBC, to name a few. All of his short films are extraordinary, and his commercials are every bit as much fun to watch as his more artistic, personal projects.