What if you spent every day looking for One Beautiful Thing?

Making Believe


John Lewis & Partners

Merry Christmas!

Last year, I posted a beautiful Christmas advert from the London-based firm of John Lewis & Partners. After watching a few of their videos, I realized it was something they do every year, so I thought I’d catch us up!

Because their ads don’t hit us over the head with the consumerism that so many large retailers do these days, I actually had to go look them up to see what they do. Turns out that JLP is an employee-owned department store chain, and they also offer financial services like loans and insurance for cars, pets, homes and weddings. (Wait, what?)

JLP takes script submissions every year, and at least thus far, the ones they’ve chosen are adorable. There are wonderful elements of magic and wonder in all of them that make me feel nostalgic for the simple Christmases I was lucky enough to enjoy as a child.

I love how many of their ads pay homage to the imaginations of children. We as the viewers get to see what the children see, even though the adults in the videos do not. I can still remember believing that firmly in things that were just make believe. It was a nice way to be able to think. They remind me of childhood in a profound way, and they give me a solid case of the warm-and-fuzzies.

You can see all of John Lewis & Partners’s beautiful commercials on their YouTube channel and you can check out the company on their website.

Wishing everyone a bit of magic and optimism in their day, whether you observe the holiday or not.

Author: Donna from MyOBT

I have committed to spending part of every day looking for at least one beautiful thing, and sharing what I find with you lovelies!

22 thoughts on “Making Believe

  1. Fantastic, I think they are absolutely gorgeous. Thank you so much for sharing them all. ❤

    Liked by 1 person

  2. They are all wonderful but I adore the one with the dog. It makes me burst into giggles every time I see it! Merry Christmas Donna and happy new year too.

    Liked by 1 person

  3. Thank you for sharing these adorable and amazing things–something you do all year. Merry Christmas, Happy Holidays, Happy whatever.

    Liked by 1 person

  4. Love them .Along the samw enjoyment as the Budwiser horses which are wonderful too.

    Liked by 1 person

  5. I was only going to look at one of them, but the first one captured my heart. I looked at all of them. I thought that someone understands love across categories. Oh if we could learn that today.

    Liked by 3 people

  6. These are truly wonderful and I also thought to watch only the one….. Thanks so much Donna for finding and sharing them with us ✨🌟✨Merry Christmas to YOU,

    Liked by 1 person

  7. Here in the UK, when the John Lewis ad is released, we know it’s Christmas!

    Liked by 1 person

  8. I love them all. Of course I love the one with the red-haired girl and the fire breathing dragon 🙂 And can we talk about the music?

    Liked by 1 person

  9. these are so beautiful the animals on the trampoline is my favorite. i just shared it with my sister who immediately started crying with joy.

    Liked by 1 person

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