Today, we are exploring the sweet impact of the pretty cakes made by self-taught baker and cake artist Robert Lucas. Lucas represents the very best of social media, positive, upbeat, and informative. His making-of videos are enjoyed by millions of viewers of all ages. After starting a career in IT, Lucas decided to try his hand at home baking in 2019. He first attempted a unicorn cake which he saw on Instagram. He thought his first effort looked pretty good. So he worked on fine-tuning his recipe and started really leaning into making decorative cakes. As his confidence grew, so did his social media audience, and Lucas was eventually able to quit his day job. He is now the happy proprietor of an adorable brick-and-mortar shop in his home of Statesboro, Georgia.

It’s no surprise Lucas’s cake decorations have gotten tons of attention. He describes himself as being meticulous, and that he is. His character cakes are particularly impressive. And his positive attitude make his posts as endearing and uplifting as his cakes. There’s something so infectious about watching someone who takes joy in their work!

You can follow Robert Lucas and Sweet Impact on his website and on Instagram, YouTube, TikTok, and Facebook.