I’ve heard it said that the best advertising doesn’t feel like advertising at all. Today’s subject is the perfect illustration of that concept. Meet Yvonne Haagensen, the face of the Scandinavian Thon Hotel chain. Whoever is creating this company’s social media needs a big, BIG raise. Their short videos are so refreshing – cute, funny, and very memorable. They’ve even made me want to go to Norway (and I hate to be cold)!

While the Yvonne gag is fairly recent, the hotel company’s social media has always remained lighthearted, welcoming, and charming, the perfect vibe for a holiday destination. U.S. hotels could really learn something from this company.

You can learn more about the beautiful Thon Hotels on their website, and you can binge on their social media on TikTok, Instagram, and Facebook.

@thonhotels

Yvonne went fishing and caught a big one #traveltiktok #norway #yvonne #lofoten #thonhotels #lofotenislands

♬ original sound – Thon Hotels

@thonhotels

This is Yvonne in Lofoten Islands 🐟 #lofoten #lofotenislands #norway #thonhotels #travel #tiktoknorge #fyp

♬ original sound – Thon Hotels

@thonhotels

Yvonne er tilbake, og denne gangen på engelsk! #thonhotels #ålesund🇳🇴 #norway #tiktoknorge #traveltiktok

♬ original sound – Thon Hotels

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A post shared by Visit Norway (@visitnorway)

@thonhotels

We give you: The bloopers #thonhotels #yvonne #lofoten #norwaytravel #lofotenislands #bloopers #travel

♬ original sound – Thon Hotels

@thonhotels

Replying to @Hugo, the Cat you ask, we deliver 👏🏼 #yvonne #thonhotels #norway #traveltiktok #tiktoknorge #ålesund #bloopers

♬ original sound – Thon Hotels