My OBT

What if you spent every day looking for One Beautiful Thing?

Underwear for Hope

10 Comments

Naja.co founder Catalina Girald with some of her employees’ children

“Luxury lingerie at fair prices, empowering women.”

Naja is a high-end-but-reasonably-priced lingerie company, selling lingerie and swimwear created from hand-harvested Peruvian Pima cotton, real nylon lace, and the highest-quality memory foam cups. But they’re not just about an affordable yet superior and stylish product. Their main product is hope.

naja 2“Naja’s commitment to women extends beyond our customers. Through our partnership with the Golondrinas Foundation and our Underwear for Hope program, Naja helps educate single mothers so that they can learn marketable skills. We then employ them so that they can help themselves and their children.”

On this their second anniversary, I’d like to celebrate Naja: Underwear for Hope. They train and employ single mothers in the poorest and most violent areas in the world to make and take pride in Naja lingerie. The company also runs music and art programs for their workers’ children. The goal of these programs is to instill hope and optimism and a sense of beauty in the next generation. I’ve not heard of many programs better positioned to make a real difference in the emotional and intellectual quality of life of the next generation in depressed communities.

Just read a few of these women’s stories and you’ll understand how much this small company has changed their world. I’m definitely placing an order. I hope you’ll consider supporting this wonderful company, too.

Author: Donna from MyOBT

I have committed to spending part of every day looking for at least one beautiful thing, and sharing what I find with you lovelies!

10 thoughts on “Underwear for Hope

  1. Thank you for sharing this. What a great way to add beauty and independence to women’s lives!

    Liked by 1 person

  2. Thank you for sharing. I’m actually in the market for some new bras so I’m going to check them out right now.

    Liked by 1 person

  3. Beautiful. Every about this, just beautiful.

    Liked by 1 person

  4. I enjoyed looking at the knicker choices. They are hilariously named (e.g., bush and Galore). I am thinking about ordering the sparrow.

    Liked by 1 person

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