My OBT

What if you spent every day looking for One Beautiful Thing?

Obsession!

12 Comments

ok go

My very favorite music and video innovators, OK Go, have done it again! I cannot stop watching this stunning video for their song, “Obsession.” This time, the band’s seemingly-bottomless well of creativity has them using stop motion to capture a total of 567 printers, spitting out sheets of paper to create an animated wall, across which they fly using harnesses and wires. I honestly can’t imagine what kind of imagination you’d have to have to come up with some of the visual tricks and manipulations in this brilliant work.

“What you’re about to see is real: 1 band, 567 printers, and a lot of paper. By the time you see this, all of the paper will have been recycled, and the proceeds given to Greenpeace.”

The band teamed up with the Double A paper company to create “world’s first paper mapping” project. OK Go reported on Twitter that the video release had to be postponed due to a glitch caused by YouTube’s Auto HD function. The new feature resulted in “some pretty intense distortion during a few sections, because when the the colors and patterns get crazy, there’s actually just too much information flying by for YouTube’s normal HD compression.” It is recommended that you view the video on either 1440p or 2160p to reduce the distortion.

Whatever the resolution, I hope you love it as much as I do!

You can check out all OK Go’s creative endeavors on their website.

And in case you’re interested in how these beautiful ideas come to this fascinating group of people, they did an absolutely hypnotic Ted Talk!

Okay, just one more thing. They did a live colaborative performance at a recording of This American Life that I really think you’re going to enjoy!

 

Author: Donna from MyOBT

I have committed to spending part of every day looking for at least one beautiful thing, and sharing what I find with you lovelies!

12 thoughts on “Obsession!

  1. I’m honestly not keen on the song but that video is fantastic. They come up with (or someone does on their behalf) the best ideas for music videos and I love that they use old school methods for the effects.

    Liked by 1 person

  2. Wow that is really good. I could never imagine something like that, making it actually happen its amazing.

    Liked by 1 person

  3. This is insane creativity but I keep seeing the mess someone has to clean up,LOL

    Liked by 1 person

  4. Cool! What incredible creativity. Thank goodness for the artists in this world who can pull the rest of us out of our doldrums.

    Reminds me of another OK Go video you posted awhile back called Skyscrapers, which was one of the best music videos I’ve ever seen.

    Liked by 1 person

  5. These guys are my obsession too since you brought them to my attention! They are fun and creative (like you!).

    Liked by 1 person

  6. Reblogged this on ARHtistic License and commented:
    Thank you to Donna from My OBT, who keeps us updated on OK Go.

    Liked by 1 person

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