What if you spent every day looking for One Beautiful Thing?

The Greatest Gift


parkx 0

Last spring, I wrote about the wonderful Hirschfeld-like illustrations by Scottish illustrator/character designer Meg Park. I thought today I’d bring you the characters she designed for the charming 2016 Sainsbury Christmas ad. As I mentioned in my earlier post, Park has designed characters for heavy hitters including Disney, Paramount, and Sony, but her work for Sainsbury seems especially poignant and meaningful. Also, it hits a little close to home, so please excuse the slight dampness around my eyes. Does anyone have any ideas where I can get a clone?

Here are Park’s beautiful character designs, followed by the finished project. Enjoy!

All images property of Meg Park.

parkx 6parkx 1parkx 2parkx 5parkx 4parkx 3park 15

Author: Donna from MyOBT

I have committed to spending part of every day looking for at least one beautiful thing, and sharing what I find with you lovelies!

16 thoughts on “The Greatest Gift

  1. There’s some real talent! 🙂

    Liked by 1 person

  2. The time and energy on top of the talent is just a Wow! Thank you for sharing this / Love it.

    Liked by 1 person

  3. I love her illustrations–they make me happy just looking at them!

    Liked by 1 person

  4. That was very cute. The character design is charming and the animation made me think of Laika (which is a good thing). The song was cute but I hated the vocal. One of my former students is in broadcast marketing for Sainsbury’s so I will need to ask her if she was involved in any way with commissioning this project. She was definitely involved with this year’s one.


  5. This made me feel so happy, it’s just fantastic. Such talent makes me feel humble.

    Liked by 1 person

  6. Sweet!

    Liked by 1 person

  7. I am chiming in a month late to report that I found the video to be sweet and charming.

    Liked by 1 person

What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.