My OBT

What if you spent every day looking for One Beautiful Thing?

Yogurt Pride

9 Comments

Chobani's 2014 ad in support of LGBT Olympians

Chobani’s 2014 ad in support of LGBT Olympians

I still find myself with “something in my eye” when same-sex couples appear on national commercials as just folks. It’s a great time to be alive. It gives me hope for our children’s future and the future of their children. It renews (a bit) my faith in the people of this country and their ability to evolve, albeit slowly. I’m not talking about the people who’ve always had gay friends, I’m not talking about the generous, liberal-state, live-and-let live types. You already know I love you. No, I’m talking about regular, salt-of-the-earth flat staters. I’m talking about people who grew up in areas where same-sex relationships were reviled and railed against. These people are letting their better natures come out, so to speak, in favor of human rights.

I know there are lots of people out there who let their hatred or fear of people who are different from them define how they act (and vote), but their number is finally, gradually going down.

And so it is with great joy and a slight sense of giddy disorientation that I present Chobani’s national commercial featuring just folks. I’m so glad they make such a good product, because I’m going to be eating it for the rest of my life.

Note: I don’t love that Chobani aired a commercial with naked people (of whatever gender) in a bed-type situation on Nickelodeon during prime time. Love the commercial, just think the buy could have been handled more sensitively.

Author: Donna from MyOBT

I have committed to spending part of every day looking for at least one beautiful thing, and sharing what I find with you lovelies!

9 thoughts on “Yogurt Pride

  1. I hope some day that nobody even has to think about representing X type of couple or Y type of family in the media and that showing, celebrating diversity becomes just a matter of course, instinctive. The process starts with tokenism, sure, but I hope we can get to a stage where seeing gay, interracial, disabled, whatever people represented in the media is not even noteworthy.

    Liked by 5 people

  2. Truthfully I DVR everything except sports, so the only commercials I ever see are of the beer and steak variety. Once in a while I will catch a commercial though, and I have noticed a change. I saw a Cheerios commercial with a bi-racial family and then a Chex commercial with all types of families ( traditional, adoptive, gay, bi-racial). It is about time that advertising reflected the true landscape of American families.

    Liked by 4 people

  3. Here, here! You said it! Aside: NaBloPoMo. I’ve been dying to ask what it means. I know I’m missing something here.

    Liked by 1 person

  4. I knew there was a reason I like Chobani!

    Liked by 1 person

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