I still find myself with “something in my eye” when same-sex couples appear on national commercials as just folks. It’s a great time to be alive. It gives me hope for our children’s future and the future of their children. It renews (a bit) my faith in the people of this country and their ability to evolve, albeit slowly. I’m not talking about the people who’ve always had gay friends, I’m not talking about the generous, liberal-state, live-and-let live types. You already know I love you. No, I’m talking about regular, salt-of-the-earth flat staters. I’m talking about people who grew up in areas where same-sex relationships were reviled and railed against. These people are letting their better natures come out, so to speak, in favor of human rights.
I know there are lots of people out there who let their hatred or fear of people who are different from them define how they act (and vote), but their number is finally, gradually going down.
And so it is with great joy and a slight sense of giddy disorientation that I present Chobani’s national commercial featuring just folks. I’m so glad they make such a good product, because I’m going to be eating it for the rest of my life.
Note: I don’t love that Chobani aired a commercial with naked people (of whatever gender) in a bed-type situation on Nickelodeon during prime time. Love the commercial, just think the buy could have been handled more sensitively.
June 23, 2015 at 7:31 am
I hope some day that nobody even has to think about representing X type of couple or Y type of family in the media and that showing, celebrating diversity becomes just a matter of course, instinctive. The process starts with tokenism, sure, but I hope we can get to a stage where seeing gay, interracial, disabled, whatever people represented in the media is not even noteworthy.
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June 23, 2015 at 8:18 am
I 1000% agree with that!
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June 23, 2015 at 12:18 pm
Truthfully I DVR everything except sports, so the only commercials I ever see are of the beer and steak variety. Once in a while I will catch a commercial though, and I have noticed a change. I saw a Cheerios commercial with a bi-racial family and then a Chex commercial with all types of families ( traditional, adoptive, gay, bi-racial). It is about time that advertising reflected the true landscape of American families.
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June 23, 2015 at 12:51 pm
That’s exactly right.
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June 23, 2015 at 4:34 pm
Here, here! You said it! Aside: NaBloPoMo. I’ve been dying to ask what it means. I know I’m missing something here.
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June 23, 2015 at 4:36 pm
It’s a tag I discovered when I was first getting started. Short for National Blog Post Month in which a blogger posts every day for a month. Okay, I’ve been posting every day for (pause for counting on fingers) 16 months, but I figured if it brought people to the blog, why not!
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June 23, 2015 at 4:38 pm
Whatever works! 🙂
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June 23, 2015 at 4:42 pm
I knew there was a reason I like Chobani!
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June 23, 2015 at 4:45 pm
I thought the same thing!
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